Nicole Richie and Joel Madden Totally Care About Myanmar

And here you were probably thinking that the only thing Nicole Richie and Joel Madden contribute to society is comic relief.

The Good Charlotte rocker and the reformed Hollywood bad girl teamed up with UNICEF to create a public-service announcement to raise funds for the victims of the recent cyclone that devastated Myanmar. UNICEF estimates that 8 million children have been affected by the storm.

In the PSA, Madden pleads, “These kids need food, water, medicine, shelter and protection,” while Richie implores viewers to “please give generously.”