Justin Timberlake’s Smelly Feet Sell Cologne

Although his ads aren’t baring nearly as much skin as those of fellow metrosexual poster boy David Beckham, Justin Timberlake still brings the sexy to the advertising campaign for the latest Givenchy fragrance, Play.

Taking the spirit of the cologne’s name to heart, Justin showed up at a launch event in Paris looking as if he’d been “playing” in mud puddles when he paired a suit and tie with his favorite dust-covered boots.

Hold your nose and hope he’s not trying to bring hobo-chic back.

Conveying a pleasant smell is best done in shoes that don’t look like they’ve been worn by a shower-averse hitchhiker traveling across Europe all summer long.