Kim Kardashian Will Smell Up the World

Celebuzz / July 3, 2008

Did anyone really think that Kim Kardashian would let her BFF-turned-rival Paris Hilton’s perfume Can Can go unanswered?

The Keeping Up with the Kardashians star announces on her official blog that she’ll be launching her own perfume, for release next year.

“I hope you understand my total excitement as I let you, the readers of my blog, become the first to know that I am creating my own fragrance!!!” the reality-TV princess raves.

That’s three exclamation points. She’s clearly serious about this.

The scent will be distributed through New Wave Fragrances, the folks behind the Ed Hardy and True Religions olfactory lines.The bottle will be cocreated by Los Angeles designer Scott Oshry, whose clients include Estée Lauder.

But the scent itself? That’ll be all Kim, who explains that she’s creating a bouquet “that is uniquely me.”

Presumably, this distinct aroma won’t include hints of Ray J’s essential fluids.