Brad Pitt Gets Sudsy for the Environment

Museum-goer Brad Pitt is lending his hand to an ad campaign for Kiehl’s Since 1851’s new eco-friendly body wash, reports E!.

And who doesn’t want to intimately lather up while thinking of Brad Pitt and saving the environment at the same time?

All the proceeds from Kiehl’s Aloe Vera Biodegradable Liquid Body Cleanser will go to the newly launched JPF Eco Systems, a nonprofit organization started by Pitt and Kiehl’s to “minimize impact on the environment through thoughtful design.” The actor’s handwriting will appear on the bottle.

The $16.95 all-natural product, shipped in recyclable packaging, hits shelves in October.

That’s the same month Brad begins work on Quentin Tarantino’s Inglorious Bastards, which stars the equally-green-minded Leonardo DiCaprio.

Tags: Brad Pitt