Christina Aguilera Smells, Too

It seems like every female celebrity is pretty much obligated to launch her own fragrance these days, and Christina Aguilera is no exception.

The new mom’s signature smell, Inspire, goes on sale Monday. Marked by a “beautiful, white floral fragrance” with “twisted and colorful fruit notes,” the stuff is supposed to encourage the wearer to “stand up for what you believe in and strive for your dreams.”

Which is made crystal-clear by the commercial for Inspire, directed by David LaChappelle:


Hmm; not bad, but LaChappelle’s earlier work with Aguilera is a lot more satisfying.

Besides, it’s unclear why anyone would pay to smell like Christina Aguilera, when the same effect could probably be achieved by rolling around on a bar floor after last call.