Guyliner Just Got a Lot Classier Thanks to Europe

Yves Saint Laurent just added one more tool to the make-up kit of metrosexual self-perfection.

The Touche Eclat for Men, similar to a lady’s under-eye concealer, is ideal for the guy who already has guyliner and a medicine chest full of apricot face masks. It can also help rein in errant guyliner smudges; so Jared Leto, Pete Wentz and Russell Brand— this one is for you.

The Touche was launched at London’s Selfridges department store on Thursday and modeled by Big Brother 9’s Stuart Pilkington, who’s known for gracing the telly with kohl-rimmed eyes.

Pilkington demonstrated how to apply the Touche, which apparently requires taking off one’s shirt. The YSL under-eye douche is fragrance-free because, you know, fragrance is so for girls