Pam Anderson Named New Face of Vivienne Westwood

Pamela Anderson can now add high-fashion model to her lengthy resume.

The buxom blonde, 41, has been tapped by reigning British designer Vivienne Westwood to star in her Spring 2009 ad campaign.

Westwood, a favorite of Gwen Stefani and Sarah Jessica Parker, has been taken with the Baywatch star for some time.

After a meeting at last year’s London’s Fashion Week, Westwood courted Anderson for the high-profile placement.

“At a meeting backstage after [Westwood’s show], Vivienne thought Pamela looked stunning in her clothes,” a label rep tells British Vogue. “When thinking of casting her next campaign, she immediately thought of Pamela and called her to ask if she would be interested. Pamela agreed on the spot.”

The campaign was snapped by sexpot Marc Jacobs-partner Juergen Teller. Celebuzz can also reveal that the Teller shots will feature several nudes of Pamela. Plans to feature her full-frontal in international ads are as yet undecided.

Shot in a trailer owned by Anderson in Malibu, publishing house Steidl plans to compile the images and release them as a coffee-table book later in ’09.