Jonathan Rhys Meyers Lends Hugo Boss His Face

Last month Jonathan Rhys Meyers had his handsome face bloodied up on the set of the forthcoming John Travolta flick From Paris with Love.

But now the Irish Tudors star is lending his mug out for a less strenuous cause—mainly, he’s modeling in ads for Element, the new scent from Hugo Boss.

Meyers, 31, is pictured here decked out in a suit and white V-neck tee at the Element launch Friday, at Macy’s in New York City.

But lest anyone thing Jonathan is ditching acting for modeling, the Bend It Like Beckham actor has been the face of Hugo Boss’ men’s fragrances since 2005.

He also appeared in campaigns for Versace’s Autumn/Winter 2006 and Spring 2007 men’s collection.

Would you buy cologne from Jonathan Rhys Meyers?