Emma Roberts is the New Face of Neutrogena

Julia Roberts’ niece Emma Roberts, who turned 18 yesterday, has been announced as the new brand ambassador for Neutrogena.

“I’m so excited to enter this new chapter in my life. To be a part of a brand that I have always loved and believed in is a once in a lifetime opportunity,” Emma said in a statement to People. “It’s important to me to be associated with Neutrogena because they instill confidence and beauty in young women.”

Roberts isn’t just hawking moisturizer. The former star of Nickelodeon’s Unfabulous is also an up-and-coming actress.

She stars in two films that were picked up for national distribution at this year’s Sundance Film Festival, according to a statement by her publicist.

She co-stars with Alec Baldwin, Cynthia Nixon and Rory and Kieran Culkin in Lymelife, and with Sam Rockwell in The Winning Season.

Roberts joins Hayden Panettiere and vacationer Vanessa Hudgens in the new Neutrogena campaign.