‘Twilight’ vs. ‘Pirates’: The DVD Wars

Betsy Waldman | March 23, 2009 - 10:47 am

Twilight Nation spoke loud and clear with their wallets this weekend, snapping up more than three million copies of the vampire DVD in its first day of release on Saturday, according to a statement released by Summit Entertainment.

The retail frenzy began at midnight on Saturday, with a nationwide series of “Twilight at Midnight” events attended by many of the film’s stars. Swooping down from Vancouver, where the Twilight sequel New Moon is about to begin filming, Rachel Lefevre hit up Salt Lake City, where she was greeted by 2,500 intensely loyal fans, while Ashley Greene appeared in front of a crowd of 2,000 in Los Angeles. Edi Gathegi, meanwhile, arrived in New York to meet a crowd of 700, while Nikki Reed took to Chicago, where a crowd of 500 awaited her.

Impressive numbers, to be sure, but the sexy young vampires still have a formidable adversary when it comes to racking up DVD sales: Captain Jack Sparrow.

As noted by Reuters, the second installment in the Pirates of the Caribbean saga, Dead Man’s Chest, sold nearly 5 million copies on the first day of its December 2006 release.

Signs of a cooling economy, or irrefutable evidence of an anti-vampire bias among the movie-going public?

If it’s any consolation, Twilight DVD sales did edge out those of The Dark Knight, which racked up nearly 3 million sales on its first day of release last December, according to the Los Angeles Times.

Readers, have your say in the poll: Who do you think would win in a real-life battle: Captain Jack Sparrow or Edward Cullen?