Bruno’s Body-Hair Experiment Leads to Medical Emergency

Never let it be said that Sacha Baron Cohen doesn’t suffer for his art.

British newspaper the Sun reports that, in an effort to more fully connect with his gay fashionista character Bruno, Cohen bleached all of his body hair—with disastrous results.

“Sacha is committed to as much realism as he can muster in his films,” a source reveals. “He’d heard that all-over hairlessness is a popular trend in the gay community, so he thought he’d bleach all his hair so it looked invisible.”

Unfortunately, Cohen quickly learned what a bad idea that was.

“Shortly after having the procedure done he felt a burning sensation and it grew steadily worse,” the source adds. “He had a bad allergic reaction to hydrogen peroxide, which is a strong bleaching agent. It was so severe around a certain part of his anatomy that he couldn’t sit down for three days.”

Hmm. A “certain part of his anatomy” and “he couldn’t sit down for three days.” We’ll let you put two and two together and come up with TMI on that one.

Cohen’s discomfort was so severe that he had to schedule an emergency appointment with his doctor, who gave him medication to counter the ailment.

Ouch! But then, could it really have been more painful for Cohen than his interview with Paula Abdul?

Cohen’s latest comedic epic, Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt, opens on July 10.