Emma Watson Does Burberry

Emma Watson is taking the fashion world by storm. 

The Harry Potter star, known for some of the fashion risks she has taken in the past (we all remember the tragic Rodarte dress), is now the new face of Burberry. 

This edgy, more mature ad campaign shows Emma as a sophisticated stylista, and we like it!

After seeing those horrific ghostly nun pictures of Emma in a spread for the French fashion magazine Crash, we didn’t know if she could ever bounce back and prove that she is the British beauty we saw grow up in the Harry Potter series. 

But now she is back and is donning everything from scarves, trench coats and handbags in the new ads for Burberry’s fall line. 

For Christopher Bailey, Burberry’s creative director, Emma was the perfect one for the job. 

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty, a great character and a modern edge,” said Bailey. 

The pictures were taken by Mario Testino in Westminster, England, and Emma is showing off that “true British attitude” that Bailey was trying to tap into for the shoot. 

We’re hoping this Burberry campaign will be able to knock some fashion sense into Emma!