Piers Morgan Puts the “Beef” in “Beefcake”

Padma Lakshmi isn’t the only television personality willing to get sexy in the name of burgers.

A new Burger King billboard has been unveiled, featuring Britain’s Got Talent and America’s Got Talent judge Piers Morgan posing saucily, with a mere wisp of red velvet protecting his modesty. The billboards have been erected at various locations in London.

“I’ve waited 44 for years for this,” Morgan noted during the billboard’s unveiling at Selfridge’s in London, according to British newspaper the Sun. He was also quick to note that, despite rumors, the ad does not employ the use of a body double.

Will Simon Cowell follow suit? For the sake of all that is good, let’s hope not.

Have your say in the comments section: What do you think of Piers Morgan’s Burger King ad?