Piers Morgan Puts the "Beef" in "Beefcake"

Piers Morgan Puts the

Padma Lakshmi isn't the only television personality willing to get sexy in the name of burgers.

A new Burger King billboard has been unveiled, featuring Britain's Got Talent and America's Got Talent judge Piers Morgan posing saucily, with a mere wisp of red velvet protecting his modesty. The billboards have been erected at various locations in London.

"I've waited 44 for years for this," Morgan noted during the billboard's unveiling at Selfridge's in London, according to British newspaper the Sun. He was also quick to note that, despite rumors, the ad does not employ the use of a body double.

Will Simon Cowell follow suit? For the sake of all that is good, let's hope not.

Have your say in the comments section: What do you think of Piers Morgan's Burger King ad?



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  • sophie1986

    can I vote Khloe Kardashian?

  • ms_pattinson

    love him both ways!! crazy 'bout him!!

  • jenny.canada

    How about neither? i am not a huge/ not at all a RPattz fan

  • Leanne

    Wot I love is that he looks so damn hot either way! Every pic you get of him is so different that you just never tire of seeing him.

  • Nora

    didnt expect that from him .. ! :D But Still he's S E X Y ..

  • D

    He looks hot. Older British man FTW!

  • Porkchop

    sick, is in gross.

  • Saphira

    Oh man, I think I just lost my appetite! Thanks a lot!!