Bruno Climbs on Top of the Box Office
The New York Times reports that Bruno raked in estimated ticket sales of $30.4 over the weekend, beating out Ice Age: Dawn of the Dinosaurs and Transformers: Revenge of the Fallen, among others.
While seemingly good news, it still remains to be seen how Bruno will compare commercially to Cohen’s last comedic epic, 2006’s Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. While, technically, Bruno out-grossed Borat (in more ways than one), several factors need to be taken into consideration. Borat took in $26.5 million on its opening weekend, which adjusted for inflation comes out to about $28 million—less than $2 million behind Bruno. Moreover, Bruno opened in 2,756 theaters, more than triple the number of theaters Borat opened in.
Broken down into per-theater numbers, Bruno took in $11,040 over the weekend—compared to Borat’s average of $31,607.
Tell us in the comments section: Did you see Bruno over the weekend, and how do you think it compares to Borat?