Kim Kardashian to Launch Fragrance, Reality Show
Kim Kardashian is going to be even busier than usual in the coming months.
WWD reports that, after a long search for the right collaborator, the Keeping Up With the Kardashians star has signed on with Lighthouse Beauty to produce her own signature fragrance, with a probable launch in Spring 2010.
Lighthouse’s first project, Power by 50 Cent, will launch this fall.
“Collaborating with Lighthouse Beauty was a really creative, innovative process,” Kardashian enthuses. “What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”
While Kim is keeping mum on the specifics of the fragrance, Lighthouse Beauty partner Curtis Lightly says, “We worked closely with top perfumers to infuse Kim’s larger-than-life personality into a fragrance that will really speak to her fans.”
That’s not the only iron that Kardashian currently has in the fire. People magazine reports that she’s also creating and executive-producing a reality show about the public-relations world. The series, which is currently being shopped around, will follow the exploits of Kardashian pals and PR honchos Jonathan Cheban and Simon Huck of Command Public Relations.
Kardashian promises that there will be plenty of “drama and crisis” to keep viewers riveted.
“Every week we’ll have a different celebrity and a different crisis and drama,” Kim reveals. “The great thing about Jonathan and Simon is that they focus on corporate PR and building brands; they don’t represent any individuals, so they see the bigger picture. They see how to make a celebrity into a brand. I’ve seen so many things go so close to going wrong, and then they fix everything.”
As Kim sees it, the new series will serve as a stepping stone for the next phase of her career.
“After my reality TV show is done, the next step is producing. I definitely see myself in the producing chair,” says Kardashian. “I’ve definitely seen the ins and outs of reality TV. I definitely love reality TV shows. It’s something I’m passionate about.”
Well, sure; who isn’t?
Let us know in the comments section: what new venture do you think Kim Kardashian will surprise the world with next?