Sarah Jessica Parker’s New Fragrance Will Put the “BO” in “Bottle”

Looking for a scent that will drive the guys wild, ladies? Try slathering yourself in Sarah Jessica Parker’s natural stench.

The Sex and the City star, who established herself as a perfumer with the Lovely and Covet lines of scents, reveals to WENN that she’s brewing up another concoction for the masses, and apparently it involves locking herself away in her basement lab and milking her sweat glands.

Says Parker of her latest enterprise,

“I’m working on a new genderless fragrance that’s not out yet. I can’t even tell you what it’s called…It has taken me three years to decide on the scent because I really like B.O. and I think it’s sexy. I wanted to figure out away to make it palatable to everybody. I was like, ‘How do you get B.O. in a bottle and make an atomiser of it?’”

After stumbling upon her “you-reek-a” moment, Parker reveals, “Then it was all about trying to capture the sense of naughtiness in a bottle that it would be good for a man and a woman.”

Sounds, uh, delightful, Sarah!

Meanwhile, expect Parker’s hubby, Matthew Broderick, to introduce a companion fragrance based on his own scent, which will be marketed under the name “Desperation.”