Paris Hilton Celebrates Carnival By Leading Parade of Wastedness (PHOTOS)

You have to give Paris Hilton credit; once she lends her name to a brand, she throws herself behind it 100 percent.

The celebutante was on hand in Rio De Janeiro this weekend, accompanied by her pet boyfriend Doug Reinhardt, to celebrate the pre-Lent ritual of Carnival and attend the launch party for Devassa beer. Hilton displayed the quality of the product firsthand by apparently downing a case of the stuff before crawling around on the floor and sharing the sight of her thong with everyone.

Check out the photo gallery to soak up Paris’ most excellent Brazilian adventure in all its four-on-the-floor glory.