Tiger Woods Thinks His Late Father Would Be Cool With Being Exploited To Sell Nikes

Tiger Woodslatest Nike ad has generated a lot of controversy since it was released earlier this week, but as far as the disgraced golf great is concerned, it’s no big deal. And it looks like he figures his deceased father, Earl Woods, would probably be cool with it too.

In the ad, Woods—who’s been mired in an ever-expanding sex scandal since November—looks balefully into the camera while the voice of his father, Earl Woods, who passed away in 2006, asks, “I want to find out what your thinking was; I want to find out what your feelings are. Did you learn anything?” (The sound bite was lifted from a 2004 interview given by the elder Woods, in reference to Tiger’s mother, Kultida.) But where others see crass exploitation for commercial purposes, Woods opines that the ad is “very apropos”:

“It’s what my dad would say. It’s amazing how my dad can speak to me in different ways even when he’s long gone. Any son who lost a father who meant so much in their life, I think, would understand the spot.”

Maybe so, but if the general public’s reaction so far is any indication, perhaps Woods would be better off consulting a medium instead of Nike’s marketing department the next time he tries to polish up his image with his father’s memory.

What did you think of Tiger’s Nike ad—moving, or sickening? Share your thoughts in the comments section.