Malcolm in the Middle’s Justin Berfield: Hollywood’s Next Movie Mogul?

As Malcolm in the Middle’s prank-prone bully Reese, Justin Berfield seemed more likely to wind up in jail than in the upper echelons of the movie industry. But the 24-year-old actor just might be poised to become the next movie mogul—with a little help from Virgin Group’s renegade entrepreneur, Richard Branson.

Branson announced the launch his Virgin Produced film and television development company on Friday, a joint venture with Relativity Media’s Rogue Pictures. Berfield (pictured at right) will serve as the new venture’s Chief Creative Officer, overseeing the development team. Longtime friend and producing partner Jason Felts will serve as CEO.

Virgin honcho Branson said of the new venture,

“Entertainment has long been a focus of the Virgin brand, and I’m excited for the chance to further grow in this space. Jason [Felts, Virgin Produced’s CEO] and Justin’s approach is entrepreneurial, very Virgin. We share a passion for creating and nurturing communities of talent and fresh material.”

We wonder if the first project will be an instructional video on torturing one’s siblings and driving one’s parents insane…