Marc Ecko Explains the Lindsay Lohan Shoot

Designer Marc Ecko declared Lindsay Lohan the “digital muse” for his new Cut & Sew ad campaign – but a body double was subbed in for at least one of the raciest looks.

Photos released by the designer prove a mask-wearing model provided the bombshell body – and Lindsay provided the famous mug – for a skin-baring shot that has swept the Web. In a statement given to Celebuzz, Ecko explained why a body double was used in the shoot, saying:

In order to make the production deadlines for fall advertising, we had to shoot the print portion in April and used photographer Zach Gold to capture this component. When we decided to cast the muse portion of the campaign we decided to cast Lindsay Lohan. We made her a video pitch in April, she said yes to becoming the campaign muse, for print and for the digital components, and we shot her for the digital component in NYC in May. Lindsay saw the campaign images we had already shot on a model and approved those to become the illustrations of herself based on the photographed images … The rumors that we went behind Lindsay’s back are untrue and that she’s upset is completely false. We have been very open about the way the campaign was shot and certainly were not hiding this fact from the beginning. This is like saying that Zoe Saldana wasn’t really the star of Avatar.

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