Today in Bieber: A Proactiv Deal & Book Cover

It’s a big day for Justin Bieber’s face. Not only can Beliebers gaze at the “U Smile” singer’s cherubic mug on the newly-released cover of his upcoming book, but The Biebs has also revealed that he is the new spokesboy for anti-acne product-to-the-stars, Proactiv.

Though most fans would be hard-pressed to spot a single blemish on his flawless face, Justin admits to People that he, like many 16-year-olds, has acne. In all fairness, he also points out that the glaring spotlight doesn’t exactly help his complexion!

I’m in the limelight all the time…I’m constantly doing interviews, constantly doing photo shoots and, you know, I’m determined to keep myself clear… using Proactiv will help that.

In other Bieber news, People also revealed a look at the cover Justin Bieber: First Step 2 Forever: My Story, the book the teen star says is more of a behind-the-scenes  tour journal than a memoir.

What do you think about Justin’s new Proactiv deal — and new book cover? Give us a holler in the comments. For all things Bieber, crack open The Holy Bieble.

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