The Situation Becomes Protein-Vodka Pitchman

No wonder The Situation is raking in the big bucks these days. The man is clearly a visionary in the concept of product endorsement.

TMZ reports that the wheeling-and-dealing reality TV guido has just scored a cool $400,000 signing bonus for becoming the official celebrity spokesperson for a vodka company called Devotion. And Devotion is no run-of-the-mill hooch—it’s infused with a clear protein called Casein which, in conjunction with a weight-training program, promotes an increase in lean body mass while decreasing body fat.

Finally, a vodka for the fitness-conscious lush who wants to stay ripped in every way possible.

Will you knock one back in the Situation’s honor? Let us know in the comments section.