Rihanna at American Music Awards 2010 (PHOTOS)

Wow! Rihanna switched up her hairdo big-time at the 2010 American Music Awards at the Nokia Theatre in downtown Los Angeles on Sunday night, opting for a curly, dark-red look over the bright-red straight locks she’s been favoring lately.

Hit up the photo gallery to check out Ri-Ri’s new look. What do you think? Share your thoughts in the comments section.

Tags: AMAs, Rihanna