Lady Gaga Bares Butt to Kick Off 2011

By: Celebuzz / January 2, 2011

Lady Gaga is starting off 2011 the same way she lived most of her 2010 — without pants.

Gaga bared her bum as a promotional tool (hey, she got us writing about it, so it worked!) just minutes before midnight on New Year’s Eve, plugging her upcoming album Born This Way. Included in said plug was a link to a photo showing Gaga rocking a custom jacket with the album title … and a unicorn. Along with the pantsless photo, Gaga wrote a date-alluding message:

THE SONG 2 13 11 THE RECORD 5 23 11

Judging from the Tweet, Gaga’s first single will drop on February 13, while the album will be a summer soundtrack after it comes out on May 23.

What do you think of Gaga’s promotional tactic? Sound off in the comments.