Celebs Rock Red for a Good Cause at Heart Truth Show (PHOTOS)

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Fashion! Glamour! Style! Charity! Celebrities! Exclamation! Julianne Hough led a legion of lovely ladies down the runway at the opening of Mercedes-Benz Fashion Week on Wednesday at the Heart Truth Red Dress Collection Fashion Show.

The annual runway event raises awareness for heart health — and since you’re reading about it right here it’s already working! Hough stunned in a gown and jewelry all made by Swarovski. Many of the other celebrity models, including Dania Ramirez and Camila Alves, all sported Swarovski accessories as well.

Since the show’s debut in 2002, The Red Dress has become a symbol that serves as a wake-up call for women to protect their health and take action. Each year, celebrities and designers donate their time to showcase the cause on the catwalk.