Was Sofia Vergara’s New Diet Pepsi Ad Photoshopped?

By: / February 17, 2011

Va Va Vergara
Sofia's famous curves grace the SAG Awards.
Curvaceous beauty Sofia Vergara has been named the face of Diet Pepsi’s new Skinny Can but critics claim that the Modern Family beauty’s new ads have been photoshopped to reduce her famous assets.

The new ad shows Sofia, 38, wearing a big blue hat and sipping soda out of a straw. At first glance, the ad looks innocuous but Sofia’s famous curves do look a bit reduced.

Jezebel’s Margaret Hartmann slams the soda company for “slimming down” Sofia with the help of some photoshop effects.

“We’ll begrudgingly give the company points for not making a joke about her ‘cans’ in this ad,” Margaret wrote on Jezebel. “Not that you can even tell it’s her. Vergara’s positioned so you can’t see most of her face and body, and her arm is whittled by an oddly-placed shadow.”

Steve Hall of AdRants chided the company for reducing Sofia’s bust size which he claims sends a bad message to young women.

“Why did Pepsi feel necessary to basically eliminate any hint of Vergara’s true body shape from the ad,” Steve asks. “Oh wait. Because women with big boobs are stupid and God forbid Pepsi lead us to believe stupid people drink their products.”

Pepsi’s CMO Jill Beraud said in a statement that their new “attractive” skinny can is “the perfect complement to today’s most stylish looks” a comment that the National Eating Disorders Association has called “thoughtless and irresponsible.”

This isn’t Sofia’s first time appearing in a Pepsi ad – in fact, the Colombian beauty’s first big break involved a Pepsi ad that highlighted her curvaceous body.

Watch the sexy Spanish-language commercial below.

Do you think Sofia was photoshopped in these new ads? Share your thoughts in the comments.