Expert: Lindsay Lohan's Name Change Will Not Help Career

Lindsay Lohan in Court

Is Lindsay Lohan trying to escape her negative reputation by changing her name – and, more importantly, would it work?

Dina Lohan announced to PopEater's Rob Shuter that her daughter Lindsay will be dropping the "Lohan" from her name to escape her troubled past but branding expert Dan Schawbel tells Celebuzz that the name-change won't do much for Lindsay's career.

"Lindsay Lohan's attempt to rebuild her image by dropping 'Lohan' from her name will have no impact on how she's treated in Hollywood and in the media," Dan tells Celebuzz. "Celebrities are still going to ban her from their parties, and the media will still capture her worst moments."

Lindsay is reportedly trying to repair her public image after a very rough year. Over the course of twelve months the Mean Girls actress has appeared in court numbers times, spent 14 days in jail for violating her probation from a 2007 DUI and spent two stints in court-ordered rehab. Lindsay is also due in court in April after she was charged with allegedly stealing a $2,500 necklace fro a Venice Beach jewelry store.

Ali will be officially changing our last names back to my maiden name, Sullivan."

The Lohans have had their fair share of troubles this week: Lindsay's father, Michael Lohan, was recently charged with misdemeanor domestic violence after allegedly beating up his ex-fiancee Kate Major.

"[Lindsay's] personal brand is still associated with drugs, partying, and jail and she won't be able to shake it because the public has seen no improvement in her behavior in years," Dan tells Celebuzz. "Although, she may drop her name, the public will not."

Follow Celebuzz on Twitter, Facebook and Tumblr for the latest celeb news and photos!

For more on Dan, visit his website at



Default avatar
  • Jim

    I suggest Cumbucket as her last name.

  • sophie1986

    So everyone knows her as “Lindsay”, but she wants a fresh start, so she’ll officially be known only as “Lindsay”. Yeah, that makes sense. An incrementally superficial change will finally turn everything around. It would be like if there was a bear that kept eating people, and the rangers idea was to put a hat on it.

  • noah

    I legally changed my name to Dr. Noah America Jr , Attorney at Law... but even that didn't let me escape my troubled past. Believe me, not a day goes by that I don't wish I could undo that horrific puppy store fire. The carnage was unforgettable.

  • Commenter

    Why not change her last name to Sullivan too? Single names only work if they are distinctive enough, like Cher or Dido. Lindsay is a fairly common name.