Penn Badgley, Ginnifer Goodwin Help Launch H&M’s ‘Fashion Against AIDS’ Campaign (PHOTOS)

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When a good cause is paired up with some remarkably beautiful and famous faces, only good things can happen.

So, for H&M’s unveiling of their Fashion Against AIDS line, they didn’t just go with one celebrity spokesperson — they got a handful. Whether it’s male or female, Hollywood’s most fashionable like Gossip Girl’s Penn Badgley and Big Love beauty Ginnifer Goodwin paired up with the retailer, who will be donating 25% of sales of the new line to youth HIV / AIDS projects around the world.

Also lending a hand are musicians Akon and Keri Hilson, Twilight star Nikki Reed and others.

Badgley said in a statement about his involvement: ““I think it’s good to keep young people, all people, aware about HIV. It’s something that’s it’s easy to forget about. It’s a serious issue and it affects so many people. It’s not just restricted to any community. The more awareness, the better and the safer we can all be. People need to be sensitive and safe, a lot of times it’s easy to let that go.”