Kim Kardashian is Gold in Las Vegas
Kim Kardashian has the Midas touch.
The sexy reality starlet launched her newest fragrance, aptly named Gold, at Macy's in the Fashion Show Mall in Las Vegas.
The 30-year-old stunner worked the red carpet in a black and white strapless dress, accented with gold studs and sky-high Christian Louboutin heels.
This is the second fragrance she has released, the first was called (natch) Kim Kardashian.
As for how she picked the name, Kim said "Gold is a luxury that stands the test of time, a universal symbol of sophistication and glamour," adding, "Like a stunning piece of precious jewelery, Gold lends everyday style a surge of seductive sparkle and timeless beauty."
She later tweeted about her Sin City event, saying, 'So many sweet & thoughtful people came out to support my new Kim Kardashian Gold fragrance! I love u Vegas... now heading back to LA!'
Next up for the busy businesswoman and tv star? The premiere of the newest season of Keeping Up with the Kardashians next month.