Kim Kardashian is Gold in Las Vegas

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Kim Kardashian has the Midas touch.

The sexy reality starlet launched her newest fragrance, aptly named Gold, at Macy’s in the Fashion Show Mall in Las Vegas.

The 30-year-old stunner worked the red carpet in a black and white strapless dress, accented with gold studs and sky-high Christian Louboutin heels.

This is the second fragrance she has released, the first was called (natch) Kim Kardashian.

As for how she picked the name, Kim said “Gold is a luxury that stands the test of time, a universal symbol of sophistication and glamour,” adding, “Like a stunning piece of precious jewelery, Gold lends everyday style a surge of seductive sparkle and timeless beauty.”

She later tweeted about her Sin City event, saying, ‘So many sweet & thoughtful people came out to support my new Kim Kardashian Gold fragrance! I love u Vegas… now heading back to LA!’

Next up for the busy businesswoman and tv star? The premiere of the newest season of Keeping Up with the Kardashians next month.