‘Platinum Hit’ Exec Producer Evan Bogart: Why He Chose Kara DioGuardi
Celebuzz talks to executive producer — and hugely successful songwriter — Evan Bogart about what makes the show so different, why he chose Jewel to host and asked American Idol’s Kara DioGuardi to take the lead as head judge.
Can you give us a sampling of the artists you’ve worked with?
Beyonce’s “Halo,” Rihanna’s “S.O.S.,” Sean Kingston’s “Take You There,” and Pussycat Dolls’ “Jai Ho!” — There’s a long list. I just worked on the new Enrique Iglesias song with Usher called “Dirty Dancer.” I’ve worked with Jennifer Lopez and Britney Spears as well as Adam Lambert.
How did you get your start?
I started out as a songwriter and the first song I submitted was Rihanna’s “S.O.S.,” so it was like stepping onto a golf course for the first time and hitting a hole-in-one. That opened many doors for me right away.
Do you feel a lot of pressure to make every song you write a hit?
No. I think if you’re writing to write a hit, you won’t have a hit.
Tell us a little about your show and how it all came about?
Platinum Hit will be premiering on May 30th and it’s all about songwriting. It’s a songwriter competition show that I created with my brother. He started seeing my writing process and collaborations and how it all works and got interested in that. We wanted to show that to people and Bravo understood what we wanted to put out there. I’ve written with Kara before and Jewel is great. We wanted an artist, a songwriter, and a label representative who were really good at what they do and I could not be happier with who we have.
Most people don’t know what’s behind the writing process.
Right. The question I get the most is “How does this shows differ from others?” My answer to that is that this show focuses on the songs. It’s all about a song and how it gets put together. The music industry doesn’t exist without a song and its writers and producers.
It sounds like we get a behind the scenes look at music making. Where does the competition come in?
People will be getting voted off. All of the writers gets broken into groups and write songs based on themes. The judges will figure out which songs were the best and which ones were the worst and why. I want people to really get into it. Music is really subjective, so there will be people who agree and disagree. Everyone has their own opinions on music.
What would you say to anyone who is thinking about being part of the music industry?
Welcome. [laughs] I’m probably in the minority of people who feel this way, but I actually want more songwriters to join us. I think it will benefit us to have more music out there. The only people who would be scared of that would be people who are faking it.
So you don’t have a competitive edge, like when you hear a cool song that you didn’t write?
I definitely feel like I wish I wrote that or came up with those lyrics, but I think that I’ve mastered my own art and worry about myself and not what everyone else is doing.
That’s a really good way to look at it.
That’s the most important piece of advice I can give to people looking to join the business. Study your craft and try to run your own race.