Dallas Austin’s Rowdy Electronics and BKE Present the ‘Beat Thang’ at LA Pre-Release Party

Dallas Austin, the producer behind multi-platinum hits of many amazing artists including Michael Jackson, Madonna, and Gwen Stefani, revealed his new creation to LA, the Beat Thang in Hollywood, California on Saturday night.

Dallas says the idea behind the Beat Thang was, “We wanted everyone to be able to produce music the same way we do.”

The Beat Thang has already garnered the interest of notable music icons like P.Diddy, Jermaine Dupri and Will I. Am.

Guests enjoyed an evening of sipping on drinks and live DJs – the talented Mr. Austin was one of them- and guests were also able to preview and learn how to use the Beat Thang. A few lucky attendees were even able to snag one of the limited edition items.

“It’s anyone’s guess how many will be available to the industry.  We only produced 1,000 units and the buzz is running pretty hot,” says Dallas.

Make sure to check out the Beat Thang when it goes on sale exclusively at Best Buy on July 17! But you can pre-order it right here.