Kelly Osbourne Gets Edgy-Chic for Material Girl Line (PHOTOS)

'Material' Launch
Kelly O steps out at premiere of 'Girl' line.
Kelly Osbourne is a rocker girl, a reality TV girl, a music girl … and she’s definitely a Material Girl.

Miss O can be seen in the new Fall 2011 fashion line ad campaign for Material Girl, which is the junior fashion venture by Madonna and her daughter Lourdes. In the photos, Kelly is seen all across New York City, posing in places as iconic as Times Square and as local as Chinatown. Whether on a skyscraper rooftop or building doorstep, Kelly sports the edgy-meets-teen gear with confidence.

Kelly says that shooting the ads has been a blast.

I never expected it to be as fun as it actually is. From the minute we walk in to the minute we leave, we laugh … it’s the fun cheeky girl inside of everyone.

Lourdes (aka Lola), who has become close pals with Kelly during the shoots, says that even though they got along OK at first, “it’s even better because we know each other even more.”

Want the gear? Hit up Macy’s Material Girl online!