Rihanna Strips Down for Armani Underwear Ads (PHOTOS)

By: / September 12, 2011

Rihanna's Bikini Bod
Rihanna bikinis in Barbados.
Emporio Armani has rolled out a new batch of promotional ads, starring a scantily clad Rihanna. The “S&M” singer shows off her amazing body wearing just a bra and underwear, as she poses in a classic car. She has once again changed her hair color, this time to blonde, for a new black and white ad campaign.

Last week, Armani released the first pic, in which Rihanna dons a midriff-baring sweater and skin-tight black pants. It was taken by photographer Steve Klein, who directed Lady GaGa’s “Alejandro” music video. What do you think of Rihanna’s sexy ads? Sound off in the comments and be sure to click through the gallery to see more of her sexy ads.

Back in July, Rihaana was announced as the new face of Emporio Armani Underwear. She joins the long list of celebs who have previously represented Armani like Megan Fox and power couple David and Victoria Beckham.

Click through more pics below to see Rihanna’s rocking bikini bod.

In other Rihanna news, MTV News is reporting that the “S&M” singer collaborates with Coldplay on their song new track “Princess of China.” The band’s new album Mylo Xyloto doesn’t hit stores in the U.S. until Oct. 24.