Kimora Lee Simmons Heading Up Fashion Site JustFab!

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Want to be as fabulous as Kimora Lee Simmons when it comes to wardrobe and accessories? Well, now is your chance, as the fashion mogul has officially been named as president and creative director at

An announcement on Wednesday night revealed that Simmons, who has been working with the brand for some time now without the official title, will head up the company’s members-only subscription fashion service, where for $39.95 a month readers get personalized style tips and access to the hottest shoes, bags, sunglasses and jeans. Kimora said of the news:

“I can’t even remember my official first day in the office, but I feel like this has been months in the making … We [she and Intelligent Beauty co-founders Adam Goldenberg and Don Ressler] have been talking about this for a very long time.”

Kimora says that all of the years she’s spent in the fashion industry — plus her own personality and and accessibility  — makes this a massive opportunity for everyone involved.

“My fans know that I’m real and that they can reach me anytime. I want the JustFab community to know that too. That’s really me giving fashion tips, talking to them in the ads, answering their questions, wearing the product … But that’s what I love about this new world of social commerce. It’s constantly changing and you have to keep up.”

There’s a whole line of new products hand-picked by Kimora and her crew hitting the site later this month, so be on the lookout!