Does Gisele Bundchen's New Underwear Ad Go Too Far? (VIDEO)

It appears Gisele Bundchen may have crossed the line with her new lingerie commercial for Hope.

Although we're used to seeing the supermodel in little more than a bikini or her underwear, the advertisement has government officials in her native Brazil in an uproar. They have reportedly demanded that the spot be removed immediately.

At issue is the content of the video itself, not Gisele's uncovered body. Hey, this is Brazil we're talking about.

In the commercial, she apologizes to her man for crashing his car and maxing out his credit cards. She then appears in Hope lingerie, with a voice over saying, "You're a Brazilian woman -- use your charm."

"The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking," Brazil's secretariat said in a statement excerpted at The Guardian. The statement also claims the ad contains "discriminatory content against women," which goes against the Brazilian constitution.

Hope company director Sandra Chayo says everybody needs to lighten up a little, because it was meant to be funny.

"Gisele can testify that all of the situations shown in the campaign are jokes about daily life," she said. "In no way should they be taken as being depreciative of the feminine figure. It would be absurd for us, who make a living off the preferences of women, to do anything to devalue our main consumer."

We want to know: Do you think the ad is sexist? Take our poll and share your thoughts in the comments!



Default avatar
  • xoxolovergirl

    Everything Gisele sells; sales.

  • princessp

    no worries this only made Gisele more famous with more $$$. No publicity is the only bad publicity. Besides Hope Lingerie is benefiting too. I read on Forbe's since they hired Gisele in 2010 their sales have risen at an all time high to 60%!!!! It will only increase now.

  • ivete

    Is it coz she can or what? Hey the woman is hot and shes using what selles as any seles person. Leave her alone. Well done gisele. Parabens!

  • julie

    What's wrong with the ad? It's a perfectly normal, predictable lingerie commercial. Stop the bulls%$#it.

  • JoAnna

    Gisele has been pimping herself for years to sell one product or another. No reason to get your thong in a bunch over this one. Just business as usual. And we all know sex sells.

  • michele

    ok, give me a break, I don´t think that Gisele is selling her body cause she doesn´t need to prove nothing to nobody, she´s selling underwear, she have a perfect body and we both know this is perfectly normal in Brazil, and it doesn´t mean that person who use brazilians bikinis are peaces of meat.. we always see women showing her boobs in America and Europe and in my opinon this is worst than brazilian bikinis..

  • Maah

    Me as a Brazilian girl don't like one bit to see people selling Brazilian women like we were something to eat, it's really degradating. People from other countries think we go out naked on the streets and that we give ourselves very easy, some women really do this, but it's just like in all the others countries.