Madonna & Lola Show Sillier Side in Search for Next Material Girl (VIDEO)

By: / October 28, 2011

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Madonna and her daughter Lola let cameras roll as they bantered back and forth in this promotional video in search of the next face of their brand Material Girl, sold at Macy’s department stores. The mother-daughter duo talk candidly with one another as the “Material Girl” herself shows that she can laugh at herself. 

“When I started off and people called me the Material Girl, it was meant to be ironic. You understand that, right?” she asks Lola. “It was not to be taken seriously. I’m not sure people understand irony in this day in age. I can’t live that name down now. People think I’m like a superficial person.”

Material Girl will host a nationwide casting call for the next Lucky Star to appear in the national marketing campaign. The Lucky Star model search will launch on Wednesday, November 2nd at Macy’s Herald Square in New York and will culminate on November 21st online.

Kelly Osbourne, the current Material Girl, will lead a panel of celebrity judges to determine who will earn the title. Check out MaterialGirlCollection.com for more information.