Taylor Swift Covergirl Ad Pulled: Should Commercials Use Photo Enhancements? (POLL)
A consumer watchdog group questioned the small print, which states the image has been enhanced. Additionally, the National Advertising Division (NAD) asked for proof that the product added “two times more volume” and is “20 percent lighter” as they claim. The manufacturer responded by taking down the ads.
Given that it is a well-known tactic in the ad biz to present a picture-perfect representation of their product, do you think advertisers should be allowed to use image enhancement techniques? Tell us in our poll!
Andra Levine, the director of the National Advertising Division, is clearly on team au natural. She told Business Insider:
“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.'”
One thing we’re betting is that this news is likely to cause Taylor to react with one of her famous surprise faces!