Kelly Osbourne and Lourdes Leon Reveal Winners for Spring 2012 Material Girl Campaign

Kelly O: Material Girl
Kelly Osbourne models for Material Girl.
Madonna's Many Styles
A look at the Material Girl through the years.
As Madonna once sang “You know that we are living in a material world.”

She was on to something since her line “Material Girl” with daughter Lourdes “Lola” Leon, has just released their spring 2012 “Lucky Stars” campaign which features the three winners-Samantha Titus, Katrina (Tina) Arandjelovic, and Kimberly Perry-from the search for the next “Material Girl.” 

Along with the digital and outdoor campaign and in-store in Macy’s display (the line is exclusive to the department store), the duo also debuted the “Making of The Next Material Girl” video, which is available on the Material Girl’s Facebook page, and features behind the scenes footage for the search for the next Material Girl. Madonna, Lola, and Kelly Osbourne helped with picking the winners as well as a panel of guest judges including Perez Hilton

Are you going to buy clothing from the new “Material Girl” collection? Let us know in the comments below.