Bradley Cooper Sports Dreadlocks in Red Band Trailer for ‘Hit and Run’ (PHOTOS)

Bradley Sexiest Man Alive
Cooper gets People's top honor
PEOPLE’s Sexiest Man Alive, Bradley Cooper, is ditching his good looks and charm for his role in the raunchy summer comedy Hit and Run, in which he plays a gun-happy gangster with some seriously unkempt dreadlocks.

Out August 24, Hit and Run tells the story of a man (co-director Dax Shepard) who leaves the witness protection program in order to transport his fiancé (Kristen Bell) to Los Angeles.

When does Cooper’s character come into play?

Naturally, his questionable past comes back to haunt him while out on the road. Enter Cooper, whose character is determined to get payback for his stay in jail, during which he was forced to do some, um, things.

It all plays out in the brand-new red band trailer for the film, which is so NSFW we can only link to it. Watch it at your own risk here.

Cooper, of course, is mostly known for his leading man roles, in which he shows off the handsomeness that earned him the title of Sexiest Man Alive, in 2011. Past roles include The Hangover parts I and II, Limitless and The A-Team.

In addition to Hit and Run, the 37-year-old hunk will soon appear on the big screen in Silver Linings Playbook, opposite Jennifer Lawrence, and The Place Beyond the Pines, with Ryan Gosling and Rose Byrne.

What do you think of Cooper’s hairdo? Can he pull it off? Check it out in our gallery, then sound off in the comments!