In a viral Virgin Mobile ad campaign, Brad Pitt‘s lesser-known younger brother spoofs his far-from-Hollywood lifestyle as the “the second most famous Pitt in his family.”
“It’s a little surreal,” he told Today of the attention the commercial has brought him. “But it’s fun. This whole campaign was to be tongue-in-cheek and have fun and luckily, it’s hit its mark.”
But Doug had no idea the video — which garnered over one million views — would be such a runaway success.
So why all the hype over the video?
In the two-minute spot, the straight-laced, Missouri suburbanite is seen touring his home, baking lasagna, shooting (and missing) hoops and indulging in his penchant for classic seventies rock. While Pitt didn’t tell many people about his first endorsement deal, he did ask his big brother for input.
“I did call him and said, ‘Hey, what do you think?’ and he said, ‘Do it, sounds great!'” Doug recalled. After Brad checked out the ad, he texted his brother: “Hey, just saw it — hilarious.”
But the viral video isn’t only thing turning the spotlight on the Pitt family recently. Jane Pitt, mother to Brad and Doug, attracted media attention last week after Missouri newspaper Springfield News-Leader printed her pro-Romney, anti-gay marriage op-ed letter.
But Doug defends his mother’s right to speak her mind. “Moms and dads and kids agree to disagree all over the world, so why would our family be any different?” he said. “There can be healthy discussion when people disagree with you, and I think there should be. The bad thing is when it turns into venom and negativity and we don’t have that in our family. It’s open discussion, we can learn from each other … maybe you learn something.”