Russell Brand, Jason Segel, Will Ferrell Star in New Annie Leibovitz-Shot Disney Dream Portraits (PHOTOS)
First launched in 2007, the franchise features celebrities taking on the likes of The Little Mermaid's Ursula and The Beauty and the Beast princess Belle for editorial ads shot by world-renowned photographer Annie Leibovitz.
Which characters were brought to life this year?
British comedian Brand took on the role of Peter Pan's arch nemesis, Captain Hook.
Sporting the villain's iconic scarlet overcoat and frilly white blouse, Brand, 37, was totally game -- even balancing atop of a crocodile's mouth (albeit a fake one) for the shoot.
Meanwhile, Ferrell, Black and Segel played Phineas, Ezra and Gus -- the famous hitchhiking ghosts from Disneyland and Walt Disney World's Haunted Mansion ride.
Launch the gallery -- above -- for behind the scenes photos from the shoot.