David Beckham Strips Down to His Underwear and Gets Painted Gold for New Ad Campaign (PHOTOS)

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The Oscars better watch out, there is a new set of gold statues in town — and these ones are buff.

Starting Thursday, giant 10-foot golden statues of soccer player David Beckham, 37, will be popping up around New York, Los Angeles and San Francisco.

Clad in just their underwear, the golden Beckhams are to mark the hot husband of Spice Girl Victoria Beckham’s newest ad campaign for his H&M underwear line.

What will Beckham be revealing in his new campaign?

The English soccer player is once again stripping down to his underwear for his David Beckham Bodywear line, which was launched during the 2012 Super Bowl.

While the full photoshoot for the campaign has yet to be revealed, a newly released behind-the-scenes photograph just shows Beckham is definitely revealing a lot of himself.

Fall’s installment of the line sees the father of four showing off his tattooed body in his tighty-whities and tank.

According to H&M, Beckham created the underwear with a focus on quality, fit, function, comfort, and design.