Robert Pattinson's Publicity Blitz is 'Smart,' PR Expert Says (ANALYSIS)

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It’s business as usual for Robert Pattinson.

The Twilight heartthrob may be at the center of one of Hollywood's biggest scandals  -- his longtime (and now former) girlfriend, Kristen Stewart, was snapped snuggling with married director Rupert Sanders last month -- but that doesn't mean he's laying low. In fact, he's doing more publicity than ever.

To promote his new film Cosmopolis, the 26-year-old has done everything from ringing the New York Stock Exchange’s bell to eating Ben and Jerry's ice cream with Jon Stewart and even appearing on Good Morning America.

And, according to one of the leading experts in public relations and reputation, Pattinson is making all the right moves.

Howard Bragman, veteran publicist and vice chairman of Reputation.com, said the actor had to get back into the spotlight to make the scandal dissipate.

“I think that it is great that he is out there promoting his film, and it would be weird if he didn’t,” said Bragman, who authored Where's My Fifteen Minutes? “It is very smart. It's like letting the air out of the balloon or lancing the boil.”

Bragman said Pattinson was particularly wise to not attack his former girlfriend on The Daily Show With Jon Stewart, even joining the host in making jokes about what happened.

“I think he did it quite well. He didn’t dwell on it, as that wasn’t the focus,” said the PR expert, who noted that Pattinson kept it lighthearted and didn’t become sentimental.

“He is not a gushy guy so it was good; he was being authentic," Bragman said. "That should be his focus at the moment, making sure he is being authentic and true to himself.”

With Reputation.com striving to help celebrities with their online reputations, Celebuzz asked Bragman if the Twilight star would be needing his services.

“No, he doesn’t have a reputation problem," Bragman said. "He wasn’t in the wrong -- he was the victim.”

Does that mean 22-year-old Stewart is the one with the bad rep?

Not necessarily, says Bragman.

“This isn’t going to define her for the rest of her life,” he said. “She has already apologized and, with enough time, it will go away.”

That apology came in a public statement that Stewart released on July 25, just a day after it was revealed that she'd been cheating on Pattinson with her 41-year-old Snow White and the Huntsman director.

"I'm deeply sorry for the hurt and embarrassment I've caused to those close to me and everyone this has affected,” she said.

“This momentary indiscretion has jeopardized the most important thing in my life, the person I love and respect the most, Rob. I love him, I love him, I'm so sorry."

 

 

 

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Discuss

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  • janet interdonatoj
    janet interdonatoj

    IS SAW ROBERT PATTINSON OUTSIDE OF MOMA-PREMIRE OF COSMOPOLIS. HE IS SO GEORGOUS IN PERSON,THAT PICTURES DONOT DO HIM JUSTICE.HE HAS THAT CERTAIN SOMETHING THAT MAKES HIM DIFFERENT FROM SO MANY OTHE CELEBRETIES. HE HAS STAR POWER,AND SCREEN PRESENCE, HE IS AN INFLUENTIAL STAR WHO HANDLES HIMSELF WITH CLASS. LOOKS GO SO FAR IN LIFE AND ROBERT PATTINSON HAS SO MUCH IN HIS FAVOUR THAN JUST HIS FACE. WISH HIM THE BEST OF LUCK WITH ALL HIS FUTURE ENDEAVOR.

  • Hirohisa
    Hirohisa

    if you don't like him why are you on his site!! and duh edward can't exssit we aren't stupid!! anyways back to a love like that exssiting not every relationship has to get boring if you really truly love the person then you go through life together and that is an adventure itself since life can be a roller coaster ride and you might find your self facing new challenges with that person!! i watch my parents relationship of 15 years and they aren't bored, and my grandparents of like 50 years there's still isn't boring!! i see where you are coming from though but those are people who aren't really in love then they do get bored!!lastly i'm proud of Robert for not losing his head to all his new found fame!!

  • Denise
    Denise

    Okay he's putting out a ctetrgeie on the statue's head. I have to admit, that's the first thing that I've ever seen him do that I don't appreciate. He could just stop smoking and that would eliminate the need to put out the ctetrgeie in inappropriate ways. And he's smoking right next to the kid, second hand smoke kills. Well, I've double checked and I don't see the ctetrgeie in the pics with the little girl so maybe he didn't do that, thank goodness. I just love him to death and I want to be able to think well of him.

  • Non
    Non

    I love him. He's very gentleman. I wish Rob meet the girl that think like him ,real love and can be trusted. Please don't be sad, if you sad I. feel sad too.

  • Jane
    Jane

    Love this guy and plan to follow his career for a long time. Very refreshing to see a real gentleman in Hollywood for a change.

  • Eliana
    Eliana

    Já viram o ditado que quem ama não trai equem ama perdoa,se verdadeiramente ela o traiu coisa que eu não acredito,pois as maiorias da revistas já publicaram tantas materias e fotos montadas sobre eles,que não tem como acreditar mais no que a maioria publica,como as traições do Robert no começo do namoro deles e agora ele é vitima,a da um tempo né e se ele realmente ama ela tanto,já está na hora dele perdoa se realmente ela o traiu

  • Saul M. Detofsky
    Saul M. Detofsky

    Social Network TV show opportunity, Just like FB on TV, even much better since no PC necessary and it's private too. URL: TVFACES.Com for details, ASAP

  • Laur
    Laur

    Everyone just leave Ms. Stewart alone!

  • ap
    ap

    Robert hate cheating.he said that himself so many times.He cant undererstand why people cheat.Kristen knew what Rob beliefs and stand on cheating that didnt stop her from doing it.she has a long way to go being fogiven b Rob.

  • just saying
    just saying

    Why do they keep saying "former"? There has been no acknowledgement that they broke up.