Katy Perry Flaunts Toned Bod in New Popchips Ad Campaign (PHOTOS)

By: Gabrielle Chung / August 30, 2012

Katy's Beach Bum Style
Katy Perry shows off her beach bum style - literally.
Katy Bikinis Poolside
Katy Perry shows off her bikini bod at a rooftop pool in Miami.
Katy Perry is putting her money where her mouth is.

The singer has added yet another title to her resume as Popchips’ new spokesperson. In the brand’s new ad campaign, Perry slips into workout gear and flaunts her super-toned midriff to emphasize the healthier aspects of the popular snack.

But the vivacious 27-year-old isn’t just a pretty face…

Perry is also an investor in the company.

The relationship was announced in July after the release of her 3D movie, Katy Perry: Part of Me. The “Wide Awake” songstress has since sat in on creative meetings to oversee the brand.

Known for her sassiness, the the pop star brings a little bit of her famous humor by offering up snappy quips for her new ad champaign. Among them: one where the bag of chips covers her breasts and the tag line is “Nothing Fake About ‘Em.”

“I’m not into phonies. Good thing there’s nothing fake or phony in Popchips. They only taste like they’re bad for you,” she adds in the tongue-in-cheek ad.

Launch the gallery — above — to see behind-the-scenes images from Perry’s shoot.