Blake Lively Wows in Red Hot Dress at Gucci Fragrance Party in Venice (PHOTOS)

Peggy Truong / September 2, 2012

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Blake Lively showed off her gorgeous gams in a red dress on Saturday, all in celebration of Gucci’s Premiere Fragrance launch party, held in Venice, Italy.

The 25-year-old actress, who was named the face of the new fragrance in June, arrived without beau Ryan Reynolds, who is also in town for the 2012 Venice Film Festival.

Lively, dressed in Gucci, was joined by director Nicholas Winding Refn, the brains behind the new commercial for the fragrance.

Who else came out to support Blake and Gucci?

Also in attendance was Lively’s Savages co-star Salma Hayek, who was joined by husband Francois-Henri Pinault.

Lively is expected to head back to New York soon to continue work on the sixth and final season of Gossip Girl.

Gucci’s new fragrance, Gucci Premiere, arrives in stores this month.

Click through the gallery above for photos of Blake Lively at the fragrance’s launch party in Venice.