MTV Video Music Awards Moves Start Time to Avoid Conflict With Obama at DNC
The network has moved up the start time of its annual Video Music Awards on Thursday to avoid any overlap with the Democratic National Convention.
The VMAs will now kick off an hour earlier than normal, making its run time 8 p.m. to 10 p.m. EDT.
The shift will give Obama center stage on the small screen.
The new schedule will also allow viewers to catch all the star-studded action of the awards show before switching over to DNC coverage to catch Obama accepting the Democratic nomination for a second term, scheduled to happen at 10 p.m. EDT in Charlotte, N.C.
And it’s a good thing MTV made the move. The much-anticipated VMAs — which will feature Rihanna, One Direction, Miley Cyrus, Frank Ocean, Taylor Swift and Alicia Keys, among others — could have stolen some of Obama’s spotlight.
Last year’s awards show drew a whopping by 12.4 million watchers, more than any programming on the broadcast networks that week and maybe MTV’s largest audience ever, according to The Associated Press.
Will you tune in to both the VMAs and Obama at the DNC? Weigh in below.
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