‘All on the Line’ Premiere: Joe Zee Calls on Mario Lopez for Latest Fashion Intervention (EXCLUSIVE VIDEO)

'Push Girls': People Stare
The girls have become pretty used to looky-loos.
Nicole on 'All on the Line'
Joe Zee helps Richie prepare her line for QVC.
Elle magazine creative director Joe Zee returns to Sundance Channel to help forlorn fashion designers get their businesses back on track on the third season of his reality series, All on the Line.

And Celebuzz has an exclusive sneak peek at Monday’s premiere episode.

What is Joe Zee up against when the series returns?

On the premiere, Zee takes on Unruly Heir and its two talented male designers truly live up to the label’s name. Having found success early, the brand was selling in Bloomingdale’s and worn by stars like Justin Timberlake and Terrell Owens.

Four years later, the press and celebrity clients are gone, Bloomingdale’s dropped them and dad is bankrolling the company. So, Zee has to find a way to get the guys to focus on their line in a new way or they’ll have to let the business go.

This episode is a doozy, folks. Zee loses his cool more than once as he deals with the young designers’ immaturity and entitlement.

In Celebuzz’s preview above, Zee puts his wardrobe where his mouth is when he shows up dressed head-to-toe in the guys’ designs and presents them with the challenge of dressing a big star who can certainly get their brand some press, Extra’s Mario Lopez.

That’s just the tip of the iceberg. This season, Zee calls on his Hollywood connections more than ever before, including stars Mary J. Blige, Octavia Spencer and Koe Kazan.

All on the Line kicks off Season 3 on Monday at 9 PM on Sundance Channel.

Would you wear that Unruly Heir outfit? Sound off in the comments section below.

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