Brad Pitt Is Mysterious in New Chanel No. 5 Teaser Ads (VIDEO)
Video teasers were revealed on Tuesday showcasing Brad Pitt’s campaign for Chanel No. 5, which will be released in full next Monday.
The 48-year-old actor is the newest face for the fragrance and will star in both the print and commercial advertisements for No. 5.
What's the dish on Pitt’s Chanel gig?
The actor asks in one of the clips, “Do you feel lucky? Why?” in a low, raspy tone.
The print campaign for the fragrance is set to launch in early November and is reportedly costing Chanel $10 million for the entire campaign, with $7 million going towards Pitt’s services.
Andrea d’Avack, president of Chanel Fragrance & Beauty, explained to Women’s Wear Daily, “It is the first time we’ve had a man speaking about a women’s fragrance."
"We think very much that the perfume is a seduction between a man, a woman and the perfume," she continued. "No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”