The 43-year-old actress has signed on to become the spokesperson of Living Proof, a small hair product company based in Massachusetts.
Aniston, who is also an investor in the MIT-led hair-care line, announced her new title with the company this week.
Why did the hair icon choose this relatively-unknown hair brand?
“What caught my attention about Living Proof is the company’s unique approach to hair care — using scientific technologies to offer women actual proof in a bottle rather than hoping for results,” Aniston said in a statement.
“Over the years, my hair has been subjected to everything … blow dryers, flat irons, curling irons, color, extensions, you name it. My hair has taken a serious beating. After using these products, I felt like I finally discovered a solution that works every day,” she added.
So what will Aniston’s new role entail — other than to continue making us lust after her impossibly-shiny hair?
According to the company website, the bride-to-be will be involved in brand development and provide creative marketing direction for the line. Aniston will also work with stylists and scientists on new product ideas.
“We love how personally vested she becomes in her business ventures,” Living Proof CEO Jill Beraud said in a statement, adding, “We are thrilled she is willing to put that passion into our hair care business.”
What do you think of Jennifer Aniston’s new project? Do you have a favorite Aniston hair style? Share your thoughts below!
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