Justin Bieber Named Adidas NEO’s Global Style Icon

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Justin Bieber was named the new global style icon of Adidas NEO, the company announced Tuesday. The 18-year-old singer signed a two-year contract with the fashion label and will be the face of NEO’s campaigns under their “Live Your Style” slogan.

The “As Long As You Love Me” singer explained, “I found a real connection with NEO because it is about fashion, freedom and being true to who you are.”

What does fashion mean to Bieber?

“With my new album, Believe, I am spreading the message of believing yourself in fashion. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion.” Bieber said.

Bieber takes his style – and his new title as global style icon – very seriously.

“For me, style is an adventure, something to have fun with and NEO believes this too.”

Bieber’s responsibilities will include inspiring teens with the label’s new fresh looks, making appearances on behalf of the brand, and sharing the latest news and collections through his impressive social media networks. His reign will begin with a Spring/Summer 2013 campaign – to debut in February.

Celebuzz exclusively reported that just last week, Bieber went on a private shopping spree at the Adidas Village Employee Store in Portland, Ore.

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Weigh in on Bieber’s latest role in the comments section below.